In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends ...

The lack of oversight of contracted work is commonplace. It’s important to track things early, before audits uncover problems ...

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative ...

Most performance programs are built around measurable actions: clicks, conversions, cost per acquisition, return on ad spend.

To measure the impact of a digital marketing investment, you must connect those metrics to real margins, acquisition cost and ...

AI is making performance easier to measure than ever. Deciding what that performance is worth is still up to people.

Today, the Association of Organ Procurement Organizations (AOPO) announced the submission of new performance metrics designed ...

OPM Director Scott Kupor said his agency has been refining the survey to focus more on micro-level questions in order to more ...

Deepinder Goyal has revealed his new brain-tracking wearable, Temple. This tiny device marks his entry into neurotechnology ...

The integration will help brands unify data, strengthen measurement and improve marketing efficiency in a privacyfocused, ...

Ministers have announced plans to bolster 16-19 performance measures after admitting public accountability data misses the outcomes of nearly one third of young people. A Department for Education ...

When it comes to measuring your health status or fitness level, there’s no shortage of metrics out there, which makes ...