LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging ...

Today, Lego has revealed five new Star Wars sets as part of its upcoming Smart Play lineup, including the Millennium Falcon, Mos Eisley Cantina and more.

The next batch of LEGO Star Wars SMART Play sets revisit some classic builds, but they're all missing something important.

The upcoming release features a highly detailed model of Sauron’s menacing helmet as seen in the cinematic trilogy Each set ...

That’s Bring Your Own Brick, of course. The five new Star Wars-themed sets launching on March 1st support the company’s new ...

Lego unveiled five new Star Wars Smart Play compatible sets at the Nuremberg Toy Fair today (Jan. 27), including an 885-piece ...

LEGO has numerous third party partnerships that are wildly popular. We're talking brands like Star Wars and Nintendo and Harry Potter, etc. But LEGO's homegrown, original themes are a little more ...

The company that gives LEGO bricks a second life is celebrating its over 300 locations. Here's how you can get in on the fun!