But I've lost count of how many times people have asked me, ‘Are those your real eyelashes?’ or ‘Are you wearing false lashes ...

Whether you’re after beginner-friendly tips or can play with shading like a chiaroscuro painter, an easy eye makeup look is ...

Vaseline, a mixture of mineral oils and waxes with a jelly-like consistency, is primarily known for moisturizing and sealing ...

After researching the most popular mascaras, as well as any new releases from well-known brands, I created a longlist of around 40 formulas. I then tested each mascara for a full eight hours' wear, ...

RTE 2FM star Aisling Bonner has revealed the outcome of the final hours of her make-up experiment replicating Miriam ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

RTE star Miriam O’Callaghan has lifted the lid on her shock make-up confession – and fans are “becoming obsessed”. The Prime ...

"I'm so tired of working with parents who treat their children as disposable. There is no 'perfect' parent, but those who are ...

The cryptocurrency community is pulling no punches in its continuing rebuke of the European Central Bank’s recently announced decision to advance its digital euro project to the next phase. The ECB ...

Tubing mascaras form tiny 'tubes' around each lash that should glide off with a little pressure and simply some warm water - ...

I’m sharing my go-to mascara technique that keeps lashes lifted, lengthened, and fluttery all day using a warmed curler, a light first coat on the tips, and a full coat only after the curl is set. You ...

Amy Trask speaks on the mental health of NFL players following the tragic death of 24-year-old Marshawn Kneeland ...