Dry shampoo transformed from a quick-fix 911 band-aid into “this is how hair works in the post-wash age.” The entire ...

Unlock the ultimate lip liner trick in this transformative video that will elevate your makeup game! Ideal for both beginners and makeup pros, this tutorial reveals a straightforward technique to ...

Photoshop CC 2015 tutorial showing how create a colorful glass or crystal ball from scratch, as well as, how to quickly ...

The Rococo revival is here with the "Marie Antoinette" blush trend, which embraces maximalist makeup in the most royal, ...

Now that sweater weather has officially set in, it’s time to give your hair color a seasonal refresh to go with the season.

Every year I predict some variant of red will be *the* hair color of the season (think: Cajun Spice and Cowboy Copper), so it ...

If you’re used to hearing much more about how to cover your grays than how to transition to gray hair, you’re not alone. But ...

I spent an afternoon with the Color Countess, who is helping people find their best selves, no needles or dieting required.

This holiday season, Sally Beauty, the industry-leading destination for professional-quality hair color, hair care, and nails ...

This TikTok-beloved K-beauty sheet mask is filled with skin-loving ingredients like hyaluronic acid, collagen, and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When the invite is set and the countdown begins, your styling routine should be swift, secure, and camera-ready. The key is a ...