Selecting the perfect engagement ring isn’t simply about the brilliance or the size of the diamond, it’s also about the meaning behind the ring shape. Many shoppers wonder, “What does each diamond ...

Jewelry trends may come and go, but diamonds are forever. No matter the era, season, or price tag, a diamond should truly be trend proof. While the 4Cs - cut, carat, color, and clarity - have long ...

An engagement should be a memorable moment in a couple’s life. It’s challenging, however, for many people to find a ring worth presenting to their partner. It's understandable that selecting a ...

While the classic Round Brilliant continues to reign supreme as the most sought-after diamond shape for engagement rings nationwide, shifting tastes are giving rise to new favorites. Across the U.S., ...

Choosing the perfect engagement ring is not just about glitter; it is about style, character, and being in the moment. Today’s couples are looking for something with a greater meaning behind it, as ...

Round diamonds account for 65% of engagement ring sales in 2025. Oval cuts take second place at 15%. Princess cuts hold 8% of the market. These numbers tell part of the story. The shape you choose ...