Disney+ show "Ms. Marvel" has brought global attention to Pakistani music. But, in the early 2010s, Pakistan's music industry was on its knees. Coca-Cola and Pepsi stepped in with TV shows like "Coke ...

Coca-Cola is expanding Coke Studio, a music platform launched in Pakistan in 2008, to a global stage. Pratik Thakar, global head of creative strategy at Coke, told Campaign: "We already have four ...

RAWALPINDI: In a recent exchange of opinions regarding the Pakistan Idol judging panel, Tinak Dhin famed singer Waqar Ehsin ...

Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...