Over the past three decades, the video game industry has distilled the neurochemical recipe for changing human behavior at scale. By honing these neuroscience-based design techniques, the video game ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

When performance issues look like people problems, they’re often really system problems—and this post shows how to spot the ...

Your data reveals more than you think. Sandra Matz explains how AI-driven psychological targeting can influence your choices and offers advice on how to navigate the digital world safer. About Sandara ...

The Simple Life App helps users achieve sustainable change in their wellness journey through its adaptive product design. Continuous personalization and user feedback help change human behavior and ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Smartphones have dominated human interaction for more than ten years. They changed how people communicate, work, consume ...