Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...
None of this is to say that I was dismissive about the idea of trying the product; the OG Big Flex 5 is my top-rated disposable razor and the only one I use with any regularity—it’s a mainstay in my ...
Bic is bringing back its iconic “Flick Your Bic” tagline as part of a new campaign launching Monday, Marketing Dive can exclusively share. Central to the effort is a 30-second ad that firms up a ...
A July 2022 TikTok video exposed the correct way to use BIC pocket lighters: After flicking the spark wheel, instead of holding down the ignition button to maintain a flame, users should press that ...
2012 wasn’t a great year for BIC. Despite fifty-plus years of global success (with the 100 billionth sold in 2006, the BIC ‘Cristal’ is the best-selling pen in the world), one product launch got the ...
No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...
From a branding perspective, it’s a little harder to say what the end result will be. Sometimes there’s a hasty retreat (remember Gap’s new logo? Or those new Tropicana packages that brilliantly ...
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