Wondering whether Société BIC at €57.50 is offering fair value or a potential mispricing opportunity? This article breaks ...

None of this is to say that I was dismissive about the idea of trying the product; the OG Big Flex 5 is my top-rated disposable razor and the only one I use with any regularity—it’s a mainstay in my ...

BIC, a world leader in stationery, today launched "Bring Joy, BIC to School," a multi-faceted, multi-partner campaign to ...

Bic is bringing back its iconic “Flick Your Bic” tagline as part of a new campaign launching Monday, Marketing Dive can exclusively share. Central to the effort is a 30-second ad that firms up a ...

A July 2022 TikTok video exposed the correct way to use BIC pocket lighters: After flicking the spark wheel, instead of holding down the ignition button to maintain a flame, users should press that ...

2012 wasn’t a great year for BIC. Despite fifty-plus years of global success (with the 100 billionth sold in 2006, the BIC ‘Cristal’ is the best-selling pen in the world), one product launch got the ...

No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...