X Games CEO Jeremy Bloom made a significant announcement this week that seemed to slip under the radar. The company known for hosting the best action sports athletes in the world, including skiers and ...

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are ...

When the X Games brought on a new CEO whose career began in skiing before jumping to professional football and then tech, it was a fair bet that experimentation was on the horizon. Jeremy Bloom — who ...

As part of his overhaul of the 30-year-old X Games franchise, Jeremy Bloom deployed AI judging for the first time at the Winter X Games in Aspen in January. The technology, developed with Google Cloud ...

After launching at the X Games last January, The Owl AI has raised an $11 million seed round as it seeks new sports and settings where it can update human-based functions like officiating and judging.

Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to ...