Instagram has announced the release of its new video editing app, Edits, while TikTok, its rival social network, faces uncertain days.
Instagram on Sunday rolled out Edits, a video-editing product that appeared similar to CapCut, which is owned by TikTok’s parent company, ByteDance.
Instagram is making a host of sweeping changes in a bid to attract TikTok users as the future of that app hangs in the balance. TikTok temporarily shut down after the Supreme Court upheld a law that required ByteDance to divest its stake in the company by Jan. 19 or face a national ban.
The tool is slated to be released on March 13, Adam Mosseri, the head of Instagram, announced. TikTok has since restored service in the US.
Meta Platforms Inc is promoting Instagram by exploiting the absence of TikTok download option from Apple and Google stores.
CapCut is a free video-editing platform created, owned and operated by ByteDance. It was launched in the U.S. in 2020. It was the second most downloaded photo and video app in the Apple App Store after Instagram, according to USA Today.
With popular applications missing from the Apple App Store and Google Play Store in the US thanks to a ban (which looks set to be repealed by President Trump once he is sworn in), Facebook and Instagram-owner Meta has swooped in to scoop up content creators left adrift.
No, Edits and CapCut are two separate video editing software. Edits is owned by Instagram, a subsidiary of Meta, and CapCut is owned by ByteDance. As of Sunday afternoon, CapCut was unavailable in the U.S. CapCut falls under the same federal legislation ...
Instagram is launching a new app, Edits, that will immediately become a CapCut competitor when it launches next month. You can pre-order the app on the Apple App Store now, with Google Play Store availability to follow.
Instagram’s head Adam Mosseri introduced Edits, the platform’s new video-editing app. Apart from TikTok, it looks like Instagram is also trying to compete with other apps offered by ByteDance. Instagram intends to compete with ByteDance’s CapCut, a video-editing application that went offline in the US alongside TikTok.
TikTok was banned and restored within the same weekend. Find out what other apps owned by ByteDance, are in limbo below.
Capitalizing on TikTok's brief absence, Instagram is seeking to entice video creators with large cash bonuses to start posting Reels.