Analysts highlight the strategic implications of AI-driven shifts toward digital, acquisition, and human capability during Gartner Marketing Symposium/Xpo.

Highspot expands its agentic ecosystem with OpenAI integration, enabling sales teams to assess deal health and take action directly from ChatGPT.

During NEXUS pre-conference talks delivered as part of NiCE World 2026, speakers pointed to serious gains from AI.

Salesforce's partnership with FIFA brings the Agentforce 360 portfolio, including Slack, to the World Cup for workforce operations, host city collaboration, and fan engagement.

Through a native connector that ZoomInfo published in the Claude connector directory, ZoomInfo customers can now pull verified company, contact, and buying-signal data directly into their Claude ...

Pegasystems at its PegaWorld 2026 conference unveiled strategies and products to help companies optimize their AI investments.

Amid AI advances, leaders are pursuing workforce redesign rather than elimination, Gartner finds. Plus: Only 30 percent of marketing orgs can scale AI.

As inbox providers and operating systems crack down on generic marketing outreach, poorly personalized messages are increasingly filtered, suppressed, or ignored. Behavioral relevance and real-time ...

New integration allows Wealthbox client data to flow from onboarding through multi-custodial account opening, investment management, and reporting within the Amplify platform.

Sweep's new release provides a single agentic layer for the entire delivery lifecycle, across connected systems.

Once the sale is completed, Contentful will be integrated natively across Salesforce Customer 360. As a native layer within the platform, Contentful's structured content architecture becomes ...

Whisp, a mobile opt-in technology provider, today launched a customer activation platform, turning taps, scans, and clicks into instant customer connections. It can capture opt-ins at the moment of ...