System of record' is one phrase covering three different jobs — and most vendors only actually do one of them. Here's the six ...

The AI risk debate is going completely off the rails. As AI gets more powerful and begins to do some legitimately scary ...

An AI agent approves a claim that was never real. Gartner says 60% of AI projects fail on bad data — and most CX leaders ...

As buyers turn to AI agents, Becausal makes its data discoverable while still maintaining control NEW YORK, Sept.

HubSpot's flagship conference INBOUND is now UNBOUND, and is coming to Boston in September 2026 for marketing, sales and growth professionals. UNBOUND 2026, HubSpot's annual conference, will take ...

New ChatGPT Ads management inside HubSpot and a joint pricing bundle target small and midsize businesses chasing AI-driven growth.

Listening to an AI generated voice message from an unverified number is a very different experience from listening to one that arrives with your bank's actual name, logo and checkmark attached.

Vendors trying to solve for speed may be trying to solve the wrong thing. Ryan Tamminga of Alchemer argues trust in the data ...

Sharon Cantor Ceurvorst is a VP Analyst in the Gartner Marketing Practice, advising CMOs on a range of strategic marketing priorities including leadership and transformation, brand strategy, and ...

Forrester's new Wave crowns Medallia the lone leader. The real issue: your priority is customer data and governance, not AI.

The company introduces an Agentic Experience Optimization Platform built to understand, decide, act, and prove across every ...

HubSpot's Fall '26 Spotlight introduces AI automation, a self-maintaining CRM and new ad integrations aimed at go-to-market teams.