Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target ...

Why transaction data alone isn't enough for performance marketing, and how persistent customer profiles change the equation.

Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data ...

New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ...

Reddit's share of ChatGPT Search citations fell from 3.83% to an average of 0.52% between Aug. 14 and Aug. 17. Promptwatch says. Reddit’s share of ChatGPT Search citations fell 86.4% in four days, ...

Google has confirmed the August 2026 spam update, which was released on Tuesday, August 18th at around 12:30 pm ET, is now ...

Microsoft will remove Max CPC controls from new campaigns using several standalone automated bidding strategies starting Oct. 1. Microsoft Advertising will stop allowing advertisers to set Max CPC ...

Google is expanding AI Max with new experiments and planning tools to help advertisers test budgets, ROI targets and controls ...

Meta AI can now analyze Meta Ads performance, recommend campaign optimizations and automate reporting for advertisers. Meta is expanding Meta AI for small businesses, giving advertisers the ability to ...

A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources. Business websites accounted for nearly 60% of Gemini’s ...