NotebookLM’s Audio Overview lets marketers hear how their site lands with fresh eyes — revealing the gaps that cost attention, trust and conversions. Marketers spend enormous amounts of time ...

AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority. Your brand is being evaluated, summarized and recommended — or ...

Are 'AI silos' the next big threat to organizational efficiency? Typeface CMO Jason Ing joins us to explore the future of AI integration. We’ve all dealt with data silos and organizational silos, but ...

The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow. While researching my upcoming book, ...

Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what marketers should do next. The 2025 holiday shopping season set new records, according to ...

The IAB is stepping into the AI accountability conversation with a new framework aimed squarely at one of marketers’ biggest open questions: when, exactly, should AI use be disclosed in advertising?

Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec.

Salesforce is moving beyond simple generative tools with a major upgrade to Slack’s signature assistant — now a true AI-powered work agent that could change how marketers and cross-functional teams ...

In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take a moment to breathe before the next wave ...

Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag.

Most of your best buying signals show up late in the sales cycle, but they’re invisible if the right contacts never make it into your CRM.

Data-driven marketing is today’s norm. The vast majority of digital display ads this year — 73 percent, according to recent eMarketer forecasts — will be purchased programmatically and incorporate ...