Brands seldom lack for new product ideas. Line extensions are a constant. Breakthrough concepts emerge from consumer research and social media behaviors. New products are the vitality of the ...

To move from experimentation to execution, retailers need to navigate three key dimensions: architecture and systems, organizational readiness, and governance and trust. 1. Build the right ...

Gen Z's $360 billion in disposable income has made the generation one of retail's most coveted demographics, and yet brands are still largely talking past its male half. That was the central argument ...

Procter & Gamble, 3M, Lands’ End and American Eagle Outfitters are among the brands and retailers that will use Amazon's newly launched Supply Chain Services. Paired with machine learning, the AI ...

Learn who will oversee the broader Post portfolio, which includes subsidiaries Post Consumer Brands, The Weetabix Food Co., Michael Foods and Bob Evans Farms.

Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.

Cait Will, chief revenue officer for Repsly, shares details about the current state of retail execution and how consumer goods companies are having to redefine their processes to maintain their ...

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead ...

The 2026 Consumer Goods Sales & Marketing Tech Summit, held Oct. 20-21 in Chicago, will focus on how commerce is being rewritten in real time, and explore new frameworks to build relevance in a ...

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments. The “lift and learn” ...

The tariffs come at a time when Nike is suffering from revenue declines (down 11% in North America in the fourth quarter). Nike Direct and Digital were also down, 14% and 25%, respectively, with store ...

This initiative is at the center of a broader content transformation, alongside initiatives that include new digital set management capabilities, digital twins and virtual production. Procter & Gamble ...