Those metrics tend to be biased toward the VC business model, which favors quick growth, high valuations, and predictable exits. For founders, the challenge is putting SaaS metrics into context.

Today we're focusing on metrics and business environments that apply to most SaaS companies — not the unicorn outliers.

Partner Content Presented by Klipfolio Over the years, I’ve had the honor of listening to and learning from many smart business leaders. I’ve even been fortunate enough to participate in a few ...

All the available and proposed metrics make sense, but these 5 metrics in particular are pivotal and help the customers to narrow down on SAAS vendors with confidence.

SaaS Metrics Matter to Investors for the Same Reason They Matter to You Just in case you’re reading this and wondering why metrics matter to investors, I want to cover that here, too.

Startups and technology 5 metrics SaaS startups must watch to keep revenue on track SaaS business are in new waters, here's how to navigate them.

For those without data scientists at their fingertips, it’s important to understand and track metrics to keep a pulse on the stability, growth and long-term profitability of the business.

When thinking about metrics for SaaS companies, it’s helpful to look at how current customers are using your product so you can identify areas of concern and take action.

Sometimes it seems like every conversation in business is SaaS this, SaaS that. If you aren’t with a SaaS company, you might be feeling a little ...

Monthly recurring revenue is one of the most important SaaS metrics you need to be tracking. As a SaaS company, you need to build the product, attract and acquire customers, and spend money to do so.

Most successful SaaS companies take about 6-8 years to become mature, viable entities. Many fall by the wayside because they failed to stay on top of their own key marketing metrics.