The cosmetics brand published the ad on major social media platforms last week. The commercial featured Rife and drag queen ...

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over ...

Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...

This makeup filter decides the product and number of pumps Nikkie has to use in her makeup look. D.C. residents drive law ...

NikkieTutorials, a Dutch makeup artist, came out as transgender this year in a video that has more than 36 million views.