NEW YORK – Gillette Co. (G) on Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Procter & Gamble (PG) has been busy on the patent front with the development of a new razor system under the name Lystra.

Can’t be troubled to go out and buy blades? Gillette gets it. Now all you have to do is send a text. Gillette is letting guys re-up on razor cartridges with its newly revamped shave club: Gillette On ...

Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

Razors are personal. It comes down to your routine, hair type, and the shave you’re after. I've been a grooming editor for over a decade. I’ve tested just about every razor out there, and while I’ve ...