Traditional education treats marketing as a creative discipline or a collection of disconnected principles or tactics. It ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

As a frequent participant in startups over the years, I have had the opportunity to create, develop and lead large marketing functions for diverse organizations. Now that I am a marketing consultant ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

Gordon G. Andrew is Founder of Highlander Consulting Inc., a New Jersey-based firm that helps clients to create, grow and keep customers. In its landmark 2018 Pulse Survey of 220 Chief Marketing ...

While I am not an organizational change expert, I do have a front-row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the ...

Cerulli Associates’ latest report, European Marketing and Sales Organizations 2019: Harnessing Technology to Win Business, shows that the role of asset managers’ marketing function is evolving from ...