When Autumn Buck felt overwhelmed by wedding dress choices, she turned to the one person she could always count on for candid, clear-eyed advice: her former foster mother, Tracy Bock. Buck, a digital ...

Designer Jonathan Simkhai loves technology. But being among the first to take Google’s virtual apparel try-on into the world of dresses isn’t just a technical or business decision. It’s also personal ...

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.