Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running a ...

If your customer experience leaves consumers feeling underwhelmed, or if your customer lifetime value (CLV) is low, it’s time to make a change. In this post, we’ll cover what CLV is and why it’s ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Marketing is maths and always has been. Ever since the first shopkeeper realised that a sign on the side of his building would drive more sales than it cost to erect then the mathematics of promotion ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Ocurate, a startup using artificial intelligence to predict customer lifetime value for e-commerce businesses, took in an oversubscribed seed round of $3.5 million. Backers in the round include 8-Bit ...

The retail banking world has viscerally felt the direct impact of customer disengagement. Many decision-makers at these institutions believe that it’s harder and much more expensive to reengage with a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As businesses welcome patrons back in pre-pandemic volumes, those of us who work in the ...

The constant and steady uptick in the cost of ingredients, labor, rent, and more in recent years continues to place financial strain on restaurant owners. In response to these challenges, restaurants ...

As organizations implement more AI-driven decision making, they would benefit by rethinking measures of commercial performance. These include, but are not limited to, real-time and forward-looking ...