Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

It’s Monday at one p.m. and the bookstore near Ocean Beach is booming with customers. There are elderly folk working through ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

A NEW TikTok health craze is hitting Aldi shelves — and it’s only £1.49. Shoppers are raving about the budget supermarket’s ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

The third time I tried to visit Project Matcha, a café that opened in May on NE Couch Street, I decided to brave the line.

Matcha is creating a soothing sea of green on TikTok. The trendy and #aesthetic drink is reaching peak popularity on the video platform, with each new video dreamier than the last.

How To Make The Matcha Martini From TikTok You’ll need: 1/2 cup sugar 1 cup water 1 tbsp matcha powder (sweetened if preferred) 1/2 cup vodka (or tequila blanco) 1/4 cup heavy cream or dairy ...

For some of the creamiest, brightest and most delicious matcha you’ll ever make, this Naoki matcha powder is the best of the best. Not only is it a TikTok favorite, but it’s an Amazon best-seller.