Stephen Curry has found his next shoe deal — and it’s not Nike, Jordan, or adidas. It’s Li-Ning. Ever since he announced the end of his partnership with Under Armour in November 2025, after a 13-year ...

The year was 1991, and a starry-eyed 7-year-old was paging through a popular magazine, discovering his first pair of sneakers that made him sit up and pay attention. I recall the very first pair of ...

PUMA has an extended history as a sports brand, with an archive of over seven decades of classics for fans to enjoy. There are many well-known classics, such as the Palermo, Rider, Clyde and, probably ...

The grey palette first appeared as part of the New Balance design language and aesthetic in the 1980s. It was a practical ...

Being a performance brand at heart, “a global leader in the sporting goods industry,” it’s expected that the lines between the adidas lineup of lifestyle and performance products would often be ...

On is cooking up stuff that sounds like sci-fi for your feet. Caspar Coppetti and Scott Maguire showed up in San Antonio for The Running Event and basically called dibs on the biggest running tech of ...

Travis Scott has basically become the face of new, unique and collectable Nike sneakers. After reconnecting with Fragment for another Air Jordan 1 drop in 2025, the 33-year-old Houston rapper is ...

Elliott Hill, who returned to lead Nike in 2024 after three decades with the company, is trying to reset the tone at the world’s largest sportswear brand while Wall Street watches every move. His ...

Jordan Brand is showing love to sneakerheads this February with a stylish selection of sneakers. The offerings range from fan favourites lovingly reimagined for the green and baseball diamond to ...

2026 is proving to be a very big year for experimentation when it comes to sneakers. We’re seeing designers try everything out of the box to try and capture the attention of fans. Sneakerheads want to ...

It was pretty clear from the moment Nigel Sylvester unveiled his Air Jordan 4 collaboration that he had a major contender for sneaker of the year on his hands. Everyone in the sneaker world kept ...

Every Bruce Lee sneaker tells the same colour story — and sneakerheads know it by heart. So instead of following the script, we flipped it. No martial artist has as broad a range of achievements as ...