This week, Amazon revealed its slate of programming, ad tech capabilities, and intentions for Canada at the Amazon Upfront ...

The World Cup is coming to Canada. The audience is not going to be where you expect it. For decades, Canadian sports media ...

When hundreds of marketers came together in Halifax this spring, SocialEast 2025 felt less like a conference and more like a reunion. Over three days, ideas flowed from the stage to the coffee lines, ...

The PWHL Finals came to Ottawa — so, SharkNinja showed up with a grill, 5,000 chicken wings, and three days to pull it together. The FlexFlame BBQ activation ran for six hours at the Finals, and by ...

If you work in PR, you probably feel it too: the ground is shifting under our feet. This year brought wave after wave of media layoffs, new AI tools seemed to launch every other week, and brands ...

SocialWest 2026 wrapped on May 29th at the TELUS Convention Centre. Ten years in, and Canada's marketing community showed up ...

When most people think of film marketing, they picture trailers, social ads, and billboards. Karen Marshall and Tina Barkley think in flowers. The win is notable not just for what it represents ...

Canadian marketers should probably be paying closer attention to what happened in Montreal last weekend than most of them are. At the Liberal Party's national convention, grassroots members voted to ...

A: agency- be proactive. Resilient and trusted. What distinguishes you from a machine? Agency over agents. Marketing News Canada delivers the latest news, insights, and expert perspectives from top ...

TikTok reframes its pitch to advertisers, Plus Company goes all-in on agentic AI, adidas signs the Blue Jays and brings back the Trefoil, and IPREX wraps its first leadership program. Here's what ...

The Digital 2026 report from We Are Social and Meltwater has arrived, and the numbers tell a story of significant digital transformation. More than 6 billion people are now online, and nearly 5.7 ...

Non-profits and public-interest organizations are rewriting how they show up: shifting away from guilt-driven appeals and inconsistent branding, and toward empowerment-based storytelling paired with ...