Amazon’s Prime Day in July is here, and it’s the perfect time to consider upgrading that old 1080p or first-gen 4K set. While it’s been nice to see TV prices fall in general over the years, there’s always room for even more discounts.

Amazon Prime Day may be here, but the best Prime Day deals aren’t necessarily on the e-tailer’s website. One of Samsung’s best-selling, all-time favorite TVs, the 75-inch The Frame QLED 4K TV, is currently marked down by 55% in the Samsung store right now.

The Samsung TV has a list price of $1,645 but is now on sale for just $797: That’s a whopping $848 off, or 52% off the regular price. It’s rare to see a premium TV like this dip below the $800 mark, and it’s a clear sign that Amazon is pulling out all the stops for this sales event.