Tech companies are running low on new experiences to offer us. A new ad for the iPad contains revealing hints of where they could go next. By Peter C. Baker If you haven’t yet seen the new and already ...

The company says ‘we’re sorry’ after its ad was seen as dismissive by the creatives Apple typically tries to court. The company says ‘we’re sorry’ after its ad was seen as dismissive by the creatives ...

Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy ...

UPDATE, 3:08 PM: Apple CEO Tim Cook‘s X post on the much condemned “Crush” ad for the new iPad Pro has been viewed around 53 million times and the in-house produced promo is still on the tech giant’s ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. There's been a huge backlash to the ad Apple put out this week to promote its updated iPads. In the ad ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Apple apologized Thursday for a widely panned iPad ad showing time-tested artistic tools — paint, a ...