With his Young Money Cash Money return still stalled out, Lil Wayne has returned to what’s always worked best for him in the past: Spitting a frankly ridiculous amount of fire punchlines on ...

After teasing the project over the past few weeks, Ethika drops their new RGB 2 mixtape for fans, which features tons of our favorite artists such as Lil Wayne, Kodak Black, Lil Skies and more. The ...

There are a lot of easier ways to make money than starting an apparel brand, according to Ethika Inc. Chief Executive Matt Cook, who joined the underwear manufacturer in 2012, little more than a ...

Malcolm McCassy, the founder and visionary behind popular underwear brand Ethika, points to his upbringing in Encinitas as the propellant for his impressive and continuing success. “I was blessed to ...

With their recent collaborations with Kid Ink and Casey Veggies, as well as The Game's thirst trap pictures on Instagram a few weeks back, underwear brand Ethika has become the go-to brand for hip-hop ...

As part of this collaboration, Ethika will be releasing Manny Machado collaboration styles during the second half of the baseball season. Fans can look forward to fresh and innovative designs that ...

Chet Holmgren may be laughing all the way to the bank. Holmgren, 20, will be working with the brand in creating exclusive products. The terms of the deal remain confidential as of Friday, however.

MLB superstar Manny Machado isn't just one of the best baseball players in the world, he is about to be one of the best dressed too! The homerun-hitting slugger just signed a massive partnership with ...

Lil Wayne kicked off the third installment of Ethika's 'RGB' series with the release of the woozy "Sleepless" on Tuesday (Dec. 17). By Michael Saponara Lil Wayne kicked off the third installment of ...

Lifestyle brand Ethika has just announced it has joined forces with Puerto Rican rapper and singer Anuel AA for a new underwear collection. The latest collaboration with an artist for the brand, which ...

NCAA basketball star Amari Bailey is on his way to becoming one of the most sought-after athletes, after signing his first huge 'NIL' deal with Ethika clothing. According to sources close to the deal, ...