Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her appearance in the viral ad clip came after the viral kiss cam involving the company’s former CEO Andy Byron and then-HR executive Kristin Cabot at Coldplay’s concert.

In a move straight out of a Movie, Gwyneth Paltrow is now the Surprise Spokesperson for Data firm Astronomer, just as it faces heat over a Coldplay Concert controversy.

Gwyneth Paltrow, who was married to Coldplay's frontman Chris Martin for 13 years, announced Friday on X that she has been hired by Astronomer as a "very temporary" spokesperson.