The Sony Honda Mobility Afeela 1 electric sedan has entered pre-production at Honda’s East Liberty, Ohio plant ahead of a ...

The Sony/Honda electric Afeela 1 is in pre-production at the automaker’s East Liberty plant in Ohio, with a brief to set a ...

Honda and Sony’s electric venture, Afeela 1, is shifting from concept to reality. Pre-production has begun at Honda’s ...

Afeela 1, the first car born from the Honda-Sony partnership, is no longer just a flashy CES concept. It’s now taking shape ...

A new electric vehicle is accelerating through the development process as a groundbreaking partnership between Honda and Sony ...

Instead of building its own car factories from scratch, Sony has partnered with Honda, who is making the first examples of ...

The Afeela 1, as it will be not-so-creatively called, is expected to reach customers in mid-2026 and will carry a starting price of $89,900. Sony Honda Mobility ...

My Afeela demo was in a now-closed small storefront in the Century City Mall in West LA, a mall usually given over to desperate teens seeking Kardashian makeup advice or cutting-edge fashionistas ...

The Afeela uses Epic Games’ Unreal Engine 5 for graphics — a graphics engine usually used for video games. The car will be able to augment reality in real time, marking points of interest or ...

If it wasn't clear earlier this year when Sony and Honda revealed the concept Afeela EV, it is now: This new joint-venture concept car is all about leveraging entertainment. The company, known as ...

The owner refused to sell a barely-driven E-Ray for $101,000 and ended up getting $20,000 less. Now obviously, you can’t take this little virtual drive too seriously. We can’t get a feel for ...

The people inside the Afeela EV might not notice anything going on outside, however—Sony wants the car to be a conduit for its entertainment offerings, whether that's movies or music or gaming.