Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. The post Adobe looks ...

Chinese search engine giant Baidu reported a 2% drop in quarterly revenue, dragged down by a slowdown in the advertising ...

The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

For local business owners, the problem goes beyond personal preference; it's impacting their ability to reach an important audience.

However, since November 2023, when Apple stopped advertising on Musk's X, the platform formerly known as Twitter, a lot has ...

Lamar Advertising Company operates as an outdoor advertising company in the United States and Canada. The company owns and operates billboards, logo signs, and transit advertising displays ...

In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl ...

Baidu stock was falling on Tuesday after a slowdown in advertising spending dragged down the Chinese search-engine provider’s quarterly revenue. Baidu reported its fourth-quarter earnings ahead of the ...

Letterboxd, the fast-rising platform for movie buffs, has struck an exclusive advertising partnership with mk2, a gen ...