Zoom Bait Company announces the release of the new Zoom 5″ Swimmer hollow bodied swimbait. This new swimbait has a very realistic shad-shaped body and a lively paddle tail for lifelike swimming action ...

The sign of a successful lure is when its name becomes synonymous with an entire brand of bass fishing. That happened with the Zoom Super Fluke, a 5 1/4-inch soft plastic jerkbait. Although the ...