Forbes

YouTube Ads For E-Commerce: 5 Key Marketing Strategies

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...
TechCrunch

YouTube shutting down Indian social commerce app Simsim

YouTube is shutting down its live social commerce app, Simsim, less than two years after acquiring the Indian startup. However, the video platform insisted that it is committed to building “a seamless ...
Business Insider

YouTube has added a 'gifting' feature to its vertical streams, ramping up the competition for livestream e-commerce

YouTube is adding a "gifting" feature for vertical livestreams that allows users to purchase digital gifts for streamers, similar to a feature that fuels livestream sales on TikTok. Creators who ...
Reuters

YouTube and Shopee partner in Southeast Asia e-commerce tie-up

JAKARTA, Sept 18 (Reuters) - Alphabet Inc's (GOOGL.O), opens new tab YouTube and e-commerce platform Shopee (SE.N), opens new tab said on Wednesday they were launching an online shopping service in ...
Reuters

YouTube to launch its first official shopping channel in South Korea, Yonhap reports

SEOUL, June 21 (Reuters) - YouTube will launch its first official shopping channel for live commerce in South Korea on June 30, Yonhap news agency reported on Wednesday. Sign up here. The new channel ...