Woops! is a 46-unit bakery chain specializing in macarons that, as the name implies, came about by accident. Raj Bhatt, the primary investor and chief financial officer of the chain, founded it in ...
As the story goes, a group of friends decided to sell macarons in 2012 in New York City. At their first few events, their macarons were "wildly popular," says franchise owner Eric Hooper. "And they ...