Ready-to-drink spirits, expanded distribution and Wild Turkey ad campaign helped drive momentum and higher margins in the US, ...

More than 70 years ago, master distiller Jimmy Russell, known in the industry as the "Buddha of Bourbon," decided to keep his Wild Turkey 101 bourbon pure. That pre-Prohibition flavor remains to this ...

A whiskey release a decade ago that started as a mistake proved so popular that now Wild Turkey is repeating it. Sort of. The Lawrenceburg, Kentucky, distiller is releasing Master’s Keep Unforgotten, ...

Next week, turkey season begins for bourbon lovers: Wild Turkey season, that is. The Lawrenceburg distillery announced a new release, Wild Turkey Generations, that marks the first time venerated ...

After a decade of exceptional whiskies, the culminating release honors the distillery's past and future with a collaboration between father-son duo Eddie and Bruce Russell Master's Keep Beacon is a ...

Wild Turkey is bringing back a Kentucky bourbon that hasn’t been readily available in the U.S. for nearly 30 years. The Lawrenceburg distillery announced in early April that the cult-favorite Wild ...

The 10th and final Master’s Keep release blends 16- and 10-year-old bourbons, honoring both Wild Turkey’s past and its next generation of whiskey makers. David Thomas Tao is an NYC-based spirits ...