The authors compare the application of two logit models for the analysis of qualitative marketing data. A weighted least squares logit model is compared with a maximum likelihood logit model different ...

The logit and probit models have become critical parts of the management researcher's analytical arsenal, growing rapidly from almost no use in the 1980s to appearing in 15% of all articles published ...

Logit models have been widely used in marketing to predict brand choice and to make inference about the impact of marketing mix variables on these choices. Most researchers have followed the ...

LLMs are more susceptible to prompt injections or simply skipping the metaphorical crash barriers if you make mistakes in the ...

Estimation of demand is at the heart of many recent studies that examine questions of market power, mergers, innovation, and valuation of new brands in differentiated-products markets. This paper ...