There is nothing quite as energizing as a well-run brainstorming session. When I work with clients on innovation projects, the Ideation stage is one of my favorites. There is a distinct energy and ...

This past holiday season, the International Fund for Animal Welfare, in Yarmouth Port, Mass., began its first-ever fund-raising campaign with a holiday gift guide. Designed for the hard-to-please ...

Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

Brainstorming is a popular way of coming up with new ideas. Just because it's well-known, however, doesn't mean it's the most effective, according to a Columbia professor. Like many people, Sheena ...

The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a ...