As I watch the progression of Wendy’s TV campaign with the man in the red wig with pigtails—Mr. Pigtails, as I’ve been calling him—it’s becoming clearer that the chain stands a better chance of ...
DUBLIN OHIO Wendy’s, based here, has launched a new TV campaign that focuses on the freshness of its hamburgers with the new tag: “Fresh, never frozen. Wendy’s. That’s right.” — The campaign is the ...
Nelson Peltz’s take-private push comes as Wendy’s confronts a deeper problem: a brand that has lost cultural momentum.
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