A series where we hear about the things people simply can’t stop buying. Read more here. I feel as if I’m in bra purgatory at a 36D. In the alphabet soup of cup sizes, the D remains in no way small ...

Wacoal is taking a second look at what it means to be inclusive in the intimates industry. “At Wacoal, we are stripping back what inclusive means and getting to its core. To be inclusive, you need to ...

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Wacoal America is the intimates brand everybody loves and wears, but not everyone knows its name, according to CEO James Wheatley. The executive has worked at Wacoal America — part of the Japanese ...