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Emiliana Arango is carving her path on the WTA stage, balancing quiet determination with flashes of brilliance that hint at a ...
Reigning US Open champion and current world No. 1, Aryna Sabalenka, opened up about the difficult road that brought her to ...
WTA has pushed female sport as business entity and pop-culture cornerstone, says its chief brand officer Sarah Swanson ...
When it comes to finding an American woman ready to win her home Grand Slam at the U.S. Open, the nation’s tennis fans don’t ...
Despite uncooperative weather marring the tournament's schedule with delays, thousands of tennis fans have flocked to Nautica Entertainment Complex in the Flats.
As she approached 30, American tennis player Sloane Stephens was faced with a dilemma. She wanted to continue with her career ...
As the women’s professional tennis season draws to a close this week, with the WTA Finals in Fort Worth, it’s fair to call this a Dickensian year — the best of times, the worst of times.
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WTA unveils rebrand for new commercial era - MSN
At the end of last year, WTA Ventures said it expects to increase commercial revenue for the women’s tour by 24% in its first full year (the wing was established in March 2023) which will put it ...
ST. PETERSBURG, FL, USA – The WTA (Women’s Tennis Association) introduces a new corporate identity today, redefining the organization's strength as a collective unit of inspiring athletes and ...
As part of an overall revamp that also includes a new logo and a new marketing campaign called “WTA For The Game,” the women’s tour will relabel its main events starting next year as WTA ...
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