Sephora kids are on the rise — tweens have taken to the retailer, scrambling to purchase products from colorful and trendy brands like Glow Recipe and Drunk Elephant. Now, period care is getting ...

Tween period care brand Pinkie on Friday launched at over 3,300 CVS Pharmacy locations, per details sent to Retail Dive. CVS will stock Pinkie’s small size pads, combo pack of pads and on-the-go ...

Childhood looks different for our kids. Not only from the outside — more technology, more Sephora shopping sprees — but from the inside, too. Children are hitting puberty earlier than previous ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Nancy Redd Nancy Redd is Wirecutter’s health and grooming writer. Her latest ...

Most females have their first period around 2 years after breast development and other signs of puberty begin. For some, the first period may be light and start gradually with some spotting or brown ...

Add Yahoo as a preferred source to see more of our stories on Google. A crop of tween-specific brands have popped up, promising better-sized products and messaging that specifically targets Gen Alpha.