Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience. For now limited to participants in its experimental Search Labs initiative, the tool enables ...

DRESSX’s 2026 study links AI try-on ecommerce conversion to higher purchase rates, retention, and repeat engagement.

The app, which urges users to create outfits from clothing and accessories they already own, will use the new funding to ramp ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Google has ambitions to make virtual try-on for fashion feel mainstream. Shoppers in the U.S ...

Wouldn’t you want to know how a dress or shirt will look on you before you buy it? (Yes, we do have stores for that.) But in the age of online shopping, Google is suggesting an AI-powered alternative.

Announced at VivaTech 2026, L’Oréal and OpenAI are bringing Maybelline virtual makeup try-on to ChatGPT as AI enters beauty shopping.

Following her interactive New York Fashion Week presentation, Kate Barton has launched on her e-commerce Fiducia AI's SpeedShotX Visual AI Lens try-on technology.

These AI features helped me cut through endless product listings, narrow down choices faster, and avoid the usual overwhelm ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...