Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

Today we're going to discuss the long-drawn-out battle for the soul of our nation. No, I'm not talking about today's election results. I'm talking about Coke vs. Pepsi. In particular, the recent news ...

The regular versions of Dr Pepper and Pepsi are now tied with each other in the No. 2 soda spot. Oleksandr Blishch - stock.adobe.com In the battle between Coke and Pepsi, Dr Pepper is coming out on ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Prebiotic sodas like Poppi and Olipop are all the rage for the health-conscious crowd. Even giant brands like Barbie are partnering with prebiotic sodas for limited-edition branded flavor releases.

We have a plastic bottle problem. Around the world, 1 million plastic bottles are purchased every minute. I am one of the culprits. I love to combine my morning walk with the consumption of caffeine.

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

Coca-Cola and PepsiCo's rivalry spans decades, but Coke usually comes out on top. This quarter was no different. The beverage leaders' stocks have struggled this year, hurt by higher interest rates ...

A spicy cherry soda is making a comeback after almost 25 years. Coca-Cola said Thursday it is bringing back Mr. Pibb, a brand ...

Diet Coke has topped rival Pepsi-Cola for the first time to become the second most popular soft drink in the country behind Coca-Cola. It marks a victory for Coca-Cola Co. as its sodas now hold the ...

A “trail of soda” led an Oklahoma cop to a man who stole a Pepsi truck to get to the airport, Tulsa police said. Screen grab of KTUL news video A trail of “slinging soda pop” led Oklahoma police to a ...