Transformers taglines say that they are "robots in disguise" and "more than meets the eye." That's certainly true if you consider that the Japanese toys were brought to the U.S. by Hasbro in 1984, ...

Comic-con always brings a ton of cool toy news from Hasbro–here's a look at all their Star Wars, Marvel, and Transformers reveals from the show floor this year. Reading time 4 minutes Every Comic-Con ...

Transformers were inspired by a Japanese toy company called Takara. After purchasing the rights to Takara’s shape-shifting robot action figures, they rebranded them as Transformers. Hasbro enlisted ...

Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

They're more than meets the eye! Transformers, My Little Pony and Phase 10 are considered some of the most impactful and memorable toys of all time. The Strong National Museum of Play which is home to ...

Orion Pax (voiced by Chris Hemsworth) transforms into Optimus Prime, the new Prime and leader of the Autobots, in Transformers One. Image via Paramount Pictures Hasbro is bringing the heavy artillery ...