Toyota made some serious improvements to the Prius nameplate. We review one of the only plug-in hybrid hatchbacks on the market.

The latest Toyota Prius has exciting styling that helps push its overall efficiency to new highs, although this does come ...

The 2010 SEMA Show will mark the debut of the all-new Toyota Prius PLUS Performance Package, a new hybrid performance line by Toyota Racing Development (TRD). Developed to meet the evolving demands of ...

Toyota’s groundbreaking Prius celebrates its 25th anniversary of being in the U.S. in 2026 — or maybe “observes its 25th anniversary” is a better phrase, because there’s no special edition or trim ...

While a lot of automakers are charging headlong into the full electrification of their lineups with electric vehicles to challenge the domination of Tesla, Toyota has long advocated for a slower, more ...

Sometimes, Toyota must wonder what it has to do to catch a break. Other than being fabulously profitable and the world’s largest automaker, that is. Toyota began the auto industry’s race to electrify ...

The 2023 Toyota Prius is the fifth generation of the world’s best-known hybrid vehicle. Since it first went on sale in Japan in 1997, the Prius has epitomized high fuel efficiency and the advanced ...