2026 will mark the 10-year anniversary of the death of Scion, a short-lived offshoot of Toyota that targeted younger buyers in the U.S. and Canada. Few consumers have likely missed Scion in the years ...

It's been 10 years since the last Scion badge was fitted to a new car, but now Toyota is reviving the nameplate once used for its inexpensive entry-level brand that targeted young car shoppers.

If there is one defunct car brand that I entirely miss, it would be the Toyota-based sub-brand known as Scion. Established in 2003 and sold exclusively in the United States and Canada, Scion attempted ...

From a hydrogen overlander and hybrid side-by-side to an all-electric time attack car, Toyota’s SEMA lineup shows its full spectrum of powertrain innovation. Toyota showcased seven concept vehicles at ...

This week, Toyota took the wraps off its first-ever battery-electric SEMA concept build, the bZ Time Attack Concept. The concept promises to “push the limits” of EV performance as a purpose-built ...