For decades, Las Vegas has been a place where fortunes can be made, and many professional golfers have amassed their fortunes using a Titleist Pro V1 or Pro V1x golf ball. On Monday, as pros arrived ...

Who They’re For: Golfers who want more distance off the tee and from the fairway with the maximum level of short-game spin. The Skinny: The 2023 Pro V1 and Pro V1x retain their soft urethane covers ...

Titleist’s Pro V1 and Pro V1x golf balls have been the epitome of excellence since their respective introductions in 2000 and 2003. While Titleist has since made continuous improvements to those ...

The new Titleist Pro V1 and Pro V1x golf balls—somewhat remarkably given their near two decades of consistent dominance across all levels of the game—enter a fundamentally different space ...

As the late baseball great Yogi Berra once said, “It’s déjà vu all over again.” Since Titleist first unveiled the Pro V1 at the Ivensys Classic at Las Vegas in 2000, the Vegas stop on the PGA Tour has ...

The newest version of golf’s most popular ball made it to the PGA Tour last week. The Tour is in Las Vegas this week for the Shriners Children’s Open, where Titleist has traditionally introduced its ...

Specs: Three-piece, urethane-covered ball (Pro V1); four-piece, dual-core ball with a urethane cover (Pro V1x) Available: Jan. 25 Who they're for: Golfers who want elite levels of distance and ...

The new Titleist Pro V1 and Pro V1x golf balls (both $47.99/dozen) are designed to be faster and longer than the previous models while maintaining the same elite-level short game performance and ...

Titleist has introduced the 2017 versions of the Pro V1 and Pro V1x balls, calling them “the most advanced, best performing golf balls ever stamped with the Titleist script.” Advancements for 2017 ...

The hottest trend in golf these days seems to be a soft golf ball. That’s even true for one of the most popular golf balls in golf for the last 15 years, the Titleist Pro V1 and Pro V1x. The new 2015 ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. The most successful golf balls in history -- with respect to sales, Tour wins and ...