There’s just something about red. Bold, fiery, commanding — red knows how to catch your attention. Accordingly, you might not be surprised to learn all the powerful concepts the color can represent.

Insect eyes are generally sensitive to ultraviolet, blue and green light. With the exception of some butterflies, they cannot see the color red. Nevertheless, bees and other insects are also attracted ...

If ambiguity was a color, it would be red. Simultaneously representative of something as sweet as love yet also as vigorous as strength, red perfectly embodies femininity and women empowerment. Over ...

Valentine’s Day is marked by the color red. Earlier studies by psychologists seemed to confirm red was a unique color with some kind of deep psychological significance when it comes to romance. Why is ...

In sites stretching from Beijing, China, to Altamira, Spain, archaeologists have turned up remains of red clay dating back to ancient times, indicating how the color’s use—and significance—has endured ...

Editors' Note: The effects described below failed to replicate in subsequent studies. New psychological research suggests a significant sex effect for the colour red. This colour might be unique in ...

Most of us associate Honda with the color red. The multinational is even known as Big Red in some parts of the world. Have you ever wondered how that came to be? The answer is both obvious and ...

Seeing a color in nature is one thing. Recreating colors artificially is an entirely different challenge—one with some unexpectedly high stakes. Practically anything human-made is of a certain color ...