You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal. YouTube now has a global Target frequency goal option for video ...

YouTube on Wednesday announced a new tool that will allow advertisers to use Google's Gemini AI model to target ads to viewers when they are most engaged with a video. The artificial intelligence ...

With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. Previously, controlling ad frequency on YouTube was only ...