Finding the perfect tagline is quite a task. You want something that encapsulates who you are, what you’re about, and why people should choose you. You want it to be punchy and impactful and ...

Karne Huger is the Grand Dame of Potomac and she knows it. Karen’s Season 1 tagline perfectly sums up her role on the show. She’s the Queen B of her friend group and will stop at nothing to ensure no ...

The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Just because you have a tagline doesn't mean you have a brand idea.

(L-R) Ashley Darby, Candiace Dillard-Bassett, Robyn Dixon, Karen Huger, Gizelle Bryant, Wendy Osefo, Mia Thornton Paul Gilmore/Bravo The taglines for The Real Housewives of Potomac Season 7 are ...